Shock rise in Swiss franc sends ski holiday prices soaring

If you haven’t already seen in the news, the Swiss franc rose nearly 30 per cent against the euro after the Swiss National Bank’s announcement that it would remove a three-year-old cap of 1.20 francs per euro.

Ski resorts are expected to be hit particularly hard over the winter period, with some businesses already reporting cancellations as visitors rushed to rearrange their plans for the busy winter season.The price of a six-day ski pass in Verbier, a resort popular with Europeans, rose to 347 euros on Thursday, up from 296 euros before the franc’s surge.

The franc’s abrupt surge comes weeks before European school half-term breaks which mark the height of the ski season. Officials now say that a country already struggling with a reputation for being expensive will find it harder to attract visitors. In Gstaad, hotelier Thomas Frei tweeted: ‘Great, first rejections, wanting to know the euro rate and whether we can do a better rate. While I’m at it, does anyone want to buy my hotel?’

All the more reason to make your next ski trip to Morzine! A six day, full area pass will cost you only 242€, and that’s for:
285 slopes: 32 black, 100 red, 122 blue, 31 green
196 mountain lifts
400 km²
11 snowparks/ boarder-cross/ ski-cross
90 slopeside restaurants

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